Christmas is just around the corner, and many businesses are already aiming to profit from the coming holiday season. Many businesses have started seasonal holiday marketing campaigns and flood email inboxes, social media sites, and TV channels with ads and promotions to get people to purchase for them.
Many brands benefit from people’s tendency to treat the holidays as a special time for sharing and rewarding themselves, thanks mainly to their effective marketing campaigns. The average consumer will treat December differently from the other months in a year and go out shopping to buy gifts or reward themselves.
Because the holiday season will always have large numbers of people shopping for different items and holiday-marketed foods, entrepreneurs and businesses must take advantage of this time to boost their holiday sales.
Prepare as Soon as Possible
Marketing for the holiday season should ideally start from July to September and continue further to prepare for holiday sales. However, many businesses will likely only start preparing later than sooner, for any number of reasons. Fortunately, it is never too late to start marketing to boost holiday sales, and businesses will only need to do the following:
- Stock up on popular items, including seasonal items
- Figure out what channels can effectively communicate the company’s message with its target audience
- Use the right promotional materials necessary to attract customers using relevant social media channels and advertising campaigns
- Offer products and services that will appeal to the customers’ current needs
- Ensure that the necessary budget is available for the holiday marketing campaign
- Find out what the current customer base needs and wants
No matter when a business starts its marketing efforts for the holiday season, it should consider what we stated above. Should businesses require additional people to handle content marketing preparations, they can hire a freelance virtual assistant. The season is also a good season for freelancers who are looking for jobs, as we stated in our article from last year on preparing freelance businesses for the Holiday season.
Increase Christmas Sales with Generous Offerings
People will send gifts to their loved ones during the holiday season or reward themselves for getting through the current year. Many customers will likely appreciate businesses that let them save some money or get more items per purchase.
Spoiling customers with coupons and discounts is excellent to attract customers and ensure that your products sell. You can offer end of the year discounts or coupons to your customers to improve customer loyalty potentially.
Run Referral Discounts
One way to improve sales for the holiday season is to engage in referral marketing actively. This marketing strategy encourages customers to refer their products to other people and reward them with a discount.
Referral marketing can help grow sales and revenue without spending too much on other marketing techniques.
End of the Year Discounts
Businesses can also offer end of the year discounts to encourage people to exhaust their seasonal stock. Businesses can offer discounts by running time-limited end-of-the-year sales focusing on festive clothes and seasonal home décor.
Different companies can offer different discounts depending on their respective industries.
Offer Coupons
Coupons can effectively increase sales by convincing customers to save money by buying more while using a limited-time-only coupon than purchasing an item standalone or buying multiple items without the coupon. Introducing unique seasonal discounts or Buy One Get One (BOGO) coupons for the holiday season can boost sales for that particular season.
Many people will buy different items during the holidays, including the following:
- Home décor
- Clothes
- Video games
- Gaming PCs
- Video Game Consoles
- Smartphones
- Food
- Potted plants
The items we listed above are not the only ones that people frequent during the holidays, and other things will also be popular depending on their needs and their loved ones’ wants for gift giving. Introducing promotions to market these items through time-limited coupons can prompt people to buy the item as soon as possible before time runs out.
If businesses can offer 24 single-day coupons from December 1 to December 24 can improve customer retention and participation as they wait for what the business will offer next.
Offer Freebies
Offering freebies is a great way to boost sales by giving customers something for free and directly or indirectly enticing them to buy more. Because more people are shopping during the holiday season, offering freebies will seemingly help customers cut costs after meeting certain requirements.
The most common forms of freebies are the following:
- Free shipping
- Free item upon presentation of a coupon
- Free item after purchasing other items (Buy Two and Get One Free promos)
Budget-conscious consumers will likely look for brands offering such promos when shopping around for holiday gifts and essentials.
Run Time-Limited Sales
Limited-time sales can effectively boost sales during the holiday season as customers become more enticed with either time-limited products or services or significant discounts. Businesses can do so by introducing exclusive deals that last only for a few hours.
Businesses can use pop-up notifications to alert mobile users about the limited-time sale, offer time-limited coupons, and aggressively promote the deal through social media and email blasts.
Market through the Right Channels
Businesses must market their services on the right platforms to reach their target audience more effectively. It also helps to cater the message to a target audience and avoid indiscriminate email blasts. Below are some of the channels that marketers should use:
- Social media
- Search engines
- Email marketing
- Offline marketing
Hiring a Filipino virtual assistant specializing in sales and marketing services can help companies execute effective seasonal marketing campaigns at a low cost without diverting significant time and resources from core processes. Every platform has a different audience, and businesses will need to know where to market their products and services, which virtual assistants can help with.
By launching a marketing campaign during the holidays, businesses can expand their reach and attract customers to transact with them. Adopting a long-term marketing strategy, like SEO, can allow the business to have a consistent and strong online presence that can compete with others in the same industry.
Relying on reliable virtual assistant services in the Philippines will help businesses with their holiday marketing campaigns. Businesses can depend on a reliable VA company Philippines to minimize the marketing costs while benefiting from the advantages of hiring a Filipino VA.